UFC lost guests for trying to advertise for Power Slap

Before the criticism of the fans for overwhelming advertising for Power Slap, the UFC Dana White once said that this slap was collecting the unexpected communication effect. “Power Slap posts on social networks such as Facebook, Instagram or Tiktok have a larger number of people interested than UFC,” White said.

UFC lost guests because trying to advertise for Power Slap - Photo 1
Power Slap is offensive because of the violent competition

However, what happened seemed to be quite different from the UFC boss's judgment. Statistics show that in the past 2 weeks, the number of followers of this tournament on social networks increased by an average of 20-25,000 people per day. But on the day UFC advertised for Power Slap, the number dropped to only 7,000.

In other words, UFC advertised for Power Slap regularly recently made the most attractive MMA tournament on the planet take about 13-18,000 spectators. This is a huge number, especially in the context of the UFC monitoring market that has been saturated in the past 2 years and there is no new audience group.

On the Power Slap side, this tournament did not create the desired communication effect. Shortly after UFC announced the release of Power Slap in the second season, TSB TV of North America said they would not buy this tournament copyright anymore. The reason this unit given is that Power Slap does not attract the audience.

In comments on social networks, most viewers Power Slap expressed negative statements about this tournament. They said Power Slap was too violent, lacking in athletes, and the bonus level was not commensurate with the injury that boxers may encounter.

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