From skeptical questions about the ability to attract fans compared to other martial arts tournaments such as UFC and Bellator, ONE Championship has achieved unexpected success with One Fight Night 10. The first event of One in North America sold out tickets 1 month before taking place, while attracting a record number of viewers.
Sharing before the media, the President of One Championship Chatri Sityodong confirmed that One would return to the US in 2024. If the condition allows, they can bring the next big event of One to the North American market this year. The contract between One and TV partner Amazon Prime will also change.
“We are forced to review the organization plan when our team said, organize the next event to lose 15-20,000 spectators,” Chatri said. “I don't think the American audience will come to see such a winter because One's events only broadcast on Amazon Prime once a month. We will definitely expand the partner.”
At the recent One Fight Night 10 event, Demetrious Johnson had played for the first time in the US after 5 years. Once a UFC champion, Demetrious Johnson quickly asserted his name when he stepped into One Championship. However, he was not the only star when One stepped into the North American market.
Besides Demetrious Johnson, North American audiences are also impressed with the stars from Asia such as Aung La Nsang, Rodtang Jitmuangnon and Stamp Fairtex. The fact that One has matches Kickboxing and Muay has turned this tournament to become attractive, in the context of UFC and Bellator only MMA matches.